Tips to build a Facebook Branding Strategy

Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

The next step in your marketing strategy is to search for your competitors and evaluate their Facebook presence. Check the kind of pages they have built and the number of fans and friends they have. You should spend at least 15 minutes to study the branding strategy of each competitor, the stuff they are sending and what they are doing in Facebook.

The Facebook fan Page is very important in your branding strategy, because enables your potential customers to register as fans, and every time you have an update, they will receive it in their time line.

This feature can also work pulling a feed. if you have a blog, every time you write something new, this will be sent to your fan page, and at the same time,directly to the time line of your fans. A cheap and relatively effortless branding strategy.

Your branding strategy can also have a group, the Facebook groups are different than fan pages, because your followers do not receive direct updates.

Facebook Ads, events and APIs like networked blogs, will also be useful tools in you Facebook branding strategy.

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