Tips to build a Facebook Branding Strategy
6 Nov
Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.
The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.
The next step in your marketing strategy is to search for your competitors and evaluate their Facebook presence. Check the kind of pages they have built and the number of fans and friends they have. You should spend at least 15 minutes to study the branding strategy of each competitor, the stuff they are sending and what they are doing in Facebook.
The Facebook fan Page is very important in your branding strategy, because enables your potential customers to register as fans, and every time you have an update, they will receive it in their time line.
This feature can also work pulling a feed. if you have a blog, every time you write something new, this will be sent to your fan page, and at the same time,directly to the time line of your fans. A cheap and relatively effortless branding strategy.
Your branding strategy can also have a group, the Facebook groups are different than fan pages, because your followers do not receive direct updates.
Facebook Ads, events and APIs like networked blogs, will also be useful tools in you Facebook branding strategy.
Related posts:
- Best Tips to Build a Branding Strategy using Twitter
- How to Put a Branding Strategy into Work Using LinkedIn
- How to use a company blog for your branding strategy
- The Facebook Tycoon proposed new privacy settings that are potentially harmful
- Best tips on marketing analytics to measure the ROI of your social media campaign (part two)
Brand Strategy is the monthly journal of brand management for client marketers and their agencies. Marketing Plan
Thanks David, excellent recommendation on facebook pages.
The link to set the username for a facebook page is, http://facebook.com/username Once there secelect “pages” and just follow the prompts.
Here is a link to my page >> http://www.facebook.com/pages/SmarterSites/160208379836
Cheers, Heide
Thanks its really helpfull me for improve my business
I am about to set up a Fan Page on Facebook and appreciate the marketing advice very much. I like the fact that my Blog posts will automatically feed onto the Fan Page. Also my fan page updates feeding into fans’ timeline is an excellent free promotion. Great timesavers. Thanks for the good information!
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