Google Adwords will slap who ignores the nine comandments

It is well known that Google hates Spam, and the Google Adwords isn’t a exception. This saved us from finding junk content when we are surfing over the Internet. But this may lead to uncomfortable situations when the anti-Spam crusade of Google hits us.

I’m meaning the so called Slap of Google Adwords, a punitive action that Google takes against advertisers who submit poor quality landing pages, the effects of the slap are basically two:

• your ad’s cost-per-click price will increase, sometimes dramatically, there are advertisers who have been slapped, paying over $40 per click.
• your ad’s ranking in Google Adwords will go down., most times it will go so down that anybody will find it.

The Google Adwords Slap has been existing for many years, in the past, if a landing page was slapped, you only had to improve it, and change the domain,but since September 2009, the policy of Google against low Quality landing Pages became harder and when you are Slapped, what is most likely to happen is an automated email like this:

“Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.”

What Uses Google Adwords to determine the  quality of a website?

The high quality of a landing page as well of avoiding suspensions, will increase rankings. The five pillars Google Adwords uses to determine quality are , original content, transparency, navigability, and load time, so a Good landing page must have the following:

• be quick to load;
• be designed in such a way that it will enable users to easily find what is promised in your ad;
• be able to openly declare information about your business;
• be a conversion page, or a page where people can purchase and/or obtain the advertised product/offer;
• feature unique content that is not found anywhere else on the web, Google hates duplicates;
• contain and provide substantial information;
• not alter a user’s computer in any way without asking for the user’s permission first;
• not request for personal information without a privacy policy and a disclosure;
• allow access for unregistered users to part of the content;

Following these 9 comandments you will be more succesful with the Google Adwords.

Related posts:

1. 7 Things you Shouldn’t do to your Landing Page When Using Google Adwords
2. The Fable of Search Engine Marketing: Google Adwords and the Affiliates.
3. Get a Keywords List with the Google Adwords Keywords Tool
4. Google lost market share in China
5. The profits of Google under the sight of the market.