Best tips on marketing analytics to measure the ROI of your social media campaign (part two)

Last week we seen how to monitor measurable things with marketing analytics and determine the ROI, and we also approached the concept of return on investment as a way to make your boss happy. But not every time in social media we have results that can be counted with numbers.

Sentimental Marketing analytics

Not for count the exact number of mentions, you will know if they are positive or not, so sentimental marketing analytics are so useful, but you can also use them to determine a baseline before implementing or changing a social media strategy and calculating your ROI.

With the tweetfel I discovered that about 50% of twitter users, do not like it.

There are many tools that will make sentimental marketing analytics easier:

Viral Heat , is relatively affordable and eases sentimental marketing analytics by offering social media monitoring features, including a breakdown for Twitter mentions,

Sometimes, companies spread coupons in the facebook, and so they know if a customer comes from a social media campaign, but also by identifying trends and determining with marketing analytics that this was because of your work, you will keep your job as social media manager safer.

Twendz, Can be used in twitter but is a very basic tool.

Crimson Hexagon, is an Enterprise-level social media tracking tool. Sentimental marketing analytics with it will be impressive because uses an algorithm for a so called VoxTrot Opinion Monitor, that will help you determine what consumer sentiment is toward your brand based on social media mention

Tweet Feel, is a search engine that lets you monitor twitterers more efficiently and be more productive with you sentimental marketing analytics..

The powerful social media product suites

These powerful tools are very useful in all kind of marketing analytics, the social media suites are designed for big companies and make the determination of social media ROI very easy, they are simply the best.

Vitrue SRM, is dedicated to managing and getting the most information out of your social media accounts. the acronym means Social Relationship Manager. Vitrue does analytics for links posted on Twitter or Facebook and can also plug into third-party services like Omniture and Google Analytics.

Salesforce.com — Salesforce.com’s Service Cloud 2 line of products is really designed to integrate Twitter and Facebook results and pages directly into a company’s CRM. This tool isn’t exactly about marketing analytics to measure ROI, but will help to improve customer service and get a handle of problems quickly, saving companies from potentially costly mistakes, thin that can be taken into account when computing ROI.

ContextOptional, offers both a Social Reporting Dashboard for monitoring engagement and activity and a Social Moderation Console for Facebook.

One last steep to make your boss Happy

As resources aren’t infinite, your boss may prever to invest in other things rather than social media if your marketing analytics do not show a result. Many times, people comes to the shop after seeing something in the facebook, and it’s very easy to understand that the social media campaign has been idle if there aren’t direct purchases in a blog or a profile.

For that reason, the first step in marketing analytics to measure ROI is to determine the baseline, once you know it, you will be able to understand if the situation of the company has improved after implementing a social media campaign.

For instance, if after posting something in facebook or the beginning of the social media campaign, the sales in the shops of the company were doubled, then you can guess than your work has done well and you just need to demonstrate with your marketing analytics that the true cause of this growth, is the social media.

Related posts:

1. Best tips on marketing analytics to measure the ROI of your social media campaign (part One)
2. Marketing Analytics to Measure Social Media ROI
3. Tips to build a Facebook Branding Strategy
4. My first post after killing many viruses on holidays: Direct Monetization of Facebook and Twitter
5. Best Tips to Build a Branding Strategy using Twitter