The Web Tycoon’s blog

The government of Barack Obama is planning to put a 10 years tax on nearly 50 big financial entities. This doesn’t mean that the government will win money with it, because the program of toxic assets purchases generated money to the public treasury.

These taxes will be of about $90.000, will cover loses from the car and insurance industries, and the aid plan to the real state market. It is true that banks got benefit from the actuations of the government to handle the financial crisis, and some must pay for it. It’s probable that Although Obama said no way, the customers of the banks will end being the payers.

The ”responsibility tax” will generate a big debate and will possibly be modified before being promulgated. But under its current form, that affects the capitals except the Tier1 and domestic deposits, the fiscal structure is unfavorable for brokers, due to its big dependence to wholesaler financing and entities like Citygroup, that have a wide basis of non assured deposits abroad.

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The federal reserve closed 2009 with record profits, $46100 million, that the central bank will refund to the treasure.

According the Washington Post , this is the highest profit obtained by the federal reserve in their 96 years of history. The entity presided by Ben Bernanke, surpassed the analyst’s forecasts from the Bank of America, Goldman Sachs and JP Morgan, and has made it thanks to the aggressive bond purchases last year. His previous record was of $34.600 million in 2007.

At the end of 2009, the Federal Reserve was controlling $1800 billion in debt from the US Government. This figure surpasses widely the $497000 million of 2008.

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A team of specialists from the International Monetary Fund will asses the Greek government to find ways to reduce its high level of National Debt and solve this complicated economic situation.

The members From the International Monetary Fund will remain in Athens around a week since tomorrow, when they are scheduled to arrive. However, the organization presided by Dominique Strauss-Kahn didn’t speak about a possible financial aid to Greece.

This team will analyze “possibilities for the International Monetary fund to dispatch technical assistance, about the pension reformation, tributary policy and administration, and budget administration” according the spokesman of the International Monetary Fund informed.

The Economic plans of Greece are being questioned and the government of the country wants to convince the European Investors and the Stranger Investors that they are able to reduce deficit and national debt. Nowadays, Greek public accounts are the worst in all the European Union and the fear of a worse crisis is increasing.

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The German Finance minister, Wolfgang Schäuble, is studying the possibility of postpone to 2011 the fiscal reform accorded by the government, that regards a reduction of taxes by value of €24000 million yearly.

According the newspaper ‘Der Spiegel’, the department estimates that, given the level of German National Debt, the beginning of tax reductions should be postponed by a year or two.

In his coalition agreement, christian-democraths (CDU), liberals)FDP) and bavarian socialchristians (CSU) accorded in October a wide fiscal reformation aimed to reduce the tax charge by €24000 million yearly, beginning from 2011. Those plans have been considered impossible because of several economic reasons.

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The Federel reserve is still very worried about the evolvement of labor market and and the risks on a still weak economy of the emergency package withdrawal. Furthermore inside the Federal reserve of Ben Bernanke there is divergence of opinions about how will the pressure affect the inflation rate next months.

This way, the Federal reserve showed that although the last report this November, is worried about the unemployment rate. However the bankers of the Federal Reserve state that they will need more than a good report to confirm the evidence that the labor market is recovering.

The hottest discussion between the officers of the Federal Reserve was about the forecast on inflation rate. So, some members of Federal Reserve’s open committee see low risk on the increase of prices due to the low interest rate, although they recognize that it’s important ”to stay alert” in front of possible risks.

On the other side, some members of the Federal Reserve believe that the increase on prices experimented by some raw materials could boost the inflation, a situation that could lead to higher interest rates although further improvements on the labor market.

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The bounce experimented that year by the markets, hasn’t been able to prevent Wall Street to close this year its worst decade in 200 years of history.

Since the end of 1999, Wall Street has lost an average of 0,5% of his value per year. During all this time, markets have received a lesson to the Americans who invested in Wall Street to save money for their retirement.

Many investors in Wall Street won a lot of money because of the market bounce begun in the beginning of the 80’s that lasted until the end of the 90’s. In this period, Wall Street had it’s best behavior in the history, with earnings by an average of 17′6% yearly, that increased share prices in Wall Street.

All this was followed by a trim of dividends by the big companies that braked the profits in Wall Street. But was in 2008 when the ”absolute fear” gave the worst behavior in the history of this market.

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A company blog can be very effective for your branding strategy, Nowadays people is more likely to use social networks, but a blog has the advantage of being the center of all the profiles of the company. In other words, the social media can be good spots for your branding strategy, but It’s very interesting to have a company blog as center of all them.

Having an own domain name is a good idea in your branding strategy, If you don’t have one, you should reserve it right now or some leeches will buy the domain in order to resell it to you. Once your have the correct domain name for your branding strategy, you need to set up the company blog itself, The Wordpress platform is very good if you have your own hosting, some plans will create your blog with a single steep. And you will only need to choose an adequate template for your branding strategy before beginning to add content.

It’s relatively easy to create a Wordpress Blog, but if you don’t want to spend money in contracting a hosting or you find it difficult, you can try Posterous as a solution for your branding strategy. And remember,It isn’t a good idea to Spam people about your blog.

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It is well known that Google hates Spam, and the Google Adwords isn’t a exception. This saved us from finding junk content when we are surfing over the Internet. But this may lead to uncomfortable situations when the anti-Spam crusade of Google hits us.

I’m meaning the so called Slap of Google Adwords, a punitive action that Google takes against advertisers who submit poor quality landing pages, the effects of the slap are basically two:

• your ad’s cost-per-click price will increase, sometimes dramatically, there are advertisers who have been slapped, paying over $40 per click.
• your ad’s ranking in Google Adwords will go down., most times it will go so down that anybody will find it.

The Google Adwords Slap has been existing for many years, in the past, if a landing page was slapped, you only had to improve it, and change the domain,but since September 2009, the policy of Google against low Quality landing Pages became harder and when you are Slapped, what is most likely to happen is an automated email like this:

“Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.”

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Ben Bernanke, president of the Federal reserve, that received this week the price of best person of the year from the magazine time, and is facing his reelection in the senate, is keeping his monetary policy steady.

The FED left yesterday the intervals of the interest rate low, between 0% and 0.25%, this level has been remaining the same this last year. Furthermore, stated that will leave interest rates exceptionally low during a low period of time.

Ben Bernanke is showing more optimism about the economic situation, mainly about the labor market. The information received from the Federal Open Market committee (FOMC) since the meeting in November suggest that the economic activity is improving and the destruction in the labor market has ended, the unemployment rate surprisingly decreased in November from 10.2% to 10%.

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The data from the big European Banks showed that the worst of the financial crisis is over. The third quarter profits from main entities( excepting the British ones, that do not have Quarter results) has been higher than €9600 million this year, this supposes an increase by 73% from the same period in 2008.

From the Big European banks, only the Swiss UBS is continuing with red figures, with 374 millions in loses, while Credit Suisse and ING are having profits again. Santander with €2,221 in profits this quarter, is the first of the ranking, followed by Credit Suisse, BBVA, and Deutsche Bank.

The recovery seems weaker if we take data relative to the whole year, when the 11 examined European banks won €24,770 million, a 17,6% more. Looking at the accumulated, ING hasn’t still left loses, and UBS is losing still more money, up to €2,600 million.

Santander is keeping the leadership in profits in this temporary landscape, While the French BNP Paribas is the second, just before BBVA.

European banks are doing just the opposite than Goldman

Most entities, after being affected by the financial crisis, have centered efforts to increase income from retail banking, reducing exposure to investment banking. Solvency is another key point for the big European banks as large part of them (except Santander and BBVA) needed public help to survive the financial crisis.

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