The Web Tycoon’s blog

The United States have begun the Christmas campaign with strength, according the National Retail Federation , that started analyzing the data from the Black Friday, the day after Thanks giving, also known for the day with more sales of the Year.

The American retailers are offering a lot of great deals to incite people to forget the crisis and spend again.

Amongst the most successful products this Black Friday, we can find high definition televisions, laptops, coats, and the famous robot hamsters Zhu Zhu Pets.

Commercial Centers like Wal-Mart called the crowds by offering laptops at $298 , Other companies like Best-Buy, the biggest electronic store of the country, offered very cheap plasma televisions to attract customers on the black Friday.

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Marketing analytics reached the web 2.0 as companies and executives are beginning to use social media campaigns, there is a growing necessity to measure the ROI using marketing analytics. Without doing this, social media marketing wouldn’t work for everyone,because companies and brands need to know what are exactly doing with the money, and for this reason, the Return on Investment, or ROI, must be measured. The Marketing analytics to determine the profits of a social media campaign, aren’t easy because data is though to track, but I’m writing these two serial articles to explain how to track the pieces and measure the ROI you are getting on social media.

First of all, we need to know what is the ROI before beginning with marketing analytics around it, the formula is very simple:take the profits ( not the revenue), divide it by the expenditure, and multiply it by 100. The result is a percentage, a ROI less than zero, i.e -20%, means that we are losing money, and a positive one means the opposite. So companies love big ROIs because they want the highest profit possible.

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Ben Bernanke, has stated that the federal Reserve follows very closely the evolution of the dollar, after the considerable depreciation this currency suffered in the last weeks against other currencies. However, Bernanke, highlighted that the interest rates will continue low as the economy continues weak and the employment high. Ben Bernanke participated in a talk at the Economic Club of New York, where repeated the same speech about what will do the Federal reserve in the following months.

The president of the Federal Reserve, reiterated that although the economy has returned to the growth, ” the interest rates will continue low during a long period of time”.

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Your Branding strategy can be easily directed to the amount of new users Twitter had over the past year, so if you haven’t signed up yet, do it right now, because this is the first steep to leverage it for your business and your branding strategy.

A branding strategy in twitter may be affected if you haven’t created an account in the name of your business. Because somebody can use it for Spam purposes and hurt your business more than you expect. Sometimes, can be your own competitors who will register your business name.You can also build your branding strategy sending Tweets from a personal  account, but Twitter has put together a simple guide to help you understand what Twitter can do for business.

Once you have created your Twitter accounts, spend at least 15-30 minutes on Twitter’s homepage searching the content relative to your competitors to know whether they are building a branding strategy in twitter or not, It is also useful to know what is saying people about your business. For example, if you are selling robot hamsters, make searches for the therm ”robot hamsters” and you will see what is saying people around the branding strategy in twitter of your competitors. Then you can begin to think in how to leverage Twitter for your business.

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The interest rate in Europe is not likely to rise, October has been  the month of the 5th negative strike of the inflation rate in the European Union. However, this time,it was just by -0.1%, due to a increase by 0,25 in the interbank market, The Euribor set this historical minimum at 1,222%.

According the analyst’s forecasts, the prizes in the Eurozone, could recover his positive values this month itself, and make the interest rates end to fall, according the analyst’s forecasts. They also predicted a monthly growth of 0,3% in October, but this became just 0.2%.

The Inflation rate in the Eurozone is keeping too far from the limit objective ( point where the interest rate should be increased) of 2% set by the European Central Bank (ECB). The analysts forecasts continue postponing the increase of interest rates in the Eurozone until the 2010.

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The dollar currency fell again this week and this pushed the Euro currency more near to 1.50 dollars. And all this just in the beginning of the Asiatic tour and a debate about the revaluation of the Chinese Yuan currency.

The change of the dollar currency against the rest of the main currencies are getting each time lower, the Euro has risen by another 0.57% to the 1.4988 dollars, very near to 1.50

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The return on investment (ROI) of social media, can be determined with marketing analytics. Measure the Social media ROI isn’t easy, but It’s a very important thing to ensure the approval of new budgets of new programs to the management teams. In other words, if there weren’t marketing analytics to determine statistics about the effectiveness of social media, companies wouldn’t be sure to invest money there.

These statistics are often more related with Public relations than with marketing, but as social media are a form of marketing, we can say marketing analytics as the way to extract useful data to determine the effectiveness of the campaign.

There Isn’t any standard on marketing analytics to measure social media ROI, there are many different criteria to determine whether a social media campaign is effective or not. Sometimes, people sends a tweet and increases $250.000 in sales, and the executives of the company are very happy with the results, but sometimes the campaign is just improving the image of the company.

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Today in Wall Street, the ‘shelter’ currencies and the assets like the gold have won the pulse. The data on unemployment hasn’t been the only bad new today, the wholesale stocks in September decreased in September for the10th consecutive month while the sales increased more than the expected. According the data published by the Commerce Department, the wholesale inventories felt a 0,9% as the analysts expected.

In Wall Street, unemployment has been the key data, this tax rose from 9,8% to 10,2% a 26 years max, due to the destruction of 190,000 jobs, more than the 175000 expected by the analysts.

The investors of Wall Street are awaiting with some trust the release of the official unemployment report of the US corresponding to the month of October. In his forecasts they promised to wall Street and all the nation, the smallest employment destruction in more than a year, 175000 jobs.

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Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

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The financial CIT, specialist in loans to students and small companies, declared bankruptcy this Sunday, this is the five th biggest bankruptcy in the history of the United States.

According The Wall Street Journal in the digital edition, the decision of the company of declare bankruptcy was adopted in an administration council celebrated yesterday. in New York.

With $ 71 billion of assets, CIT is the 5th major company to declare bankruptcy in the story of the united states, only surpassed by Lehman Brothers, Washington mutual, Worldcom and General Motors.

The bankruptcy of CIT, that was brought by the financial crisis due to it’s excessive exposure to student loans with high risk profile, supposes throw away $2,3bilion invested by the American Government to try to save the company.

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