The Web Tycoon’s blog

The return on investment (ROI) of social media, can be determined with marketing analytics. Measure the Social media ROI isn’t easy, but It’s a very important thing to ensure the approval of new budgets of new programs to the management teams. In other words, if there weren’t marketing analytics to determine statistics about the effectiveness of social media, companies wouldn’t be sure to invest money there.

These statistics are often more related with Public relations than with marketing, but as social media are a form of marketing, we can say marketing analytics as the way to extract useful data to determine the effectiveness of the campaign.

There Isn’t any standard on marketing analytics to measure social media ROI, there are many different criteria to determine whether a social media campaign is effective or not. Sometimes, people sends a tweet and increases $250.000 in sales, and the executives of the company are very happy with the results, but sometimes the campaign is just improving the image of the company.

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Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

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Many people forgets to generate a keywords list with the keywords tool of Google Adwords before writing something , this is a mistake because without having a keywords list to use when you write something, you do not know how to optimize the text to have a good presence in the search engines.

When you generate a keywords list with the Google Adwords tool, you can know according the keywords tool which are the most visited queries, and then, use them to write a good post or article to receive a lot of traffic from the search engines.

The keywords tool of Google Adwords, is completely free and can generate a keywords list from a subject you choose, to let you know how many people asks for that keyword in Google each month, this keywords tool was invented to help people to bid in Google Adwords.

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The slogan of Tweetroi is return on Influence, This means that advertisers pay the Tweets according to the influence of the Twitter Account. This is different than Revtwt, where Twiterers are mostly paid by each valid click an ad receives. In Tweetroi you are paid just for send Tweets, and what is still better, you can change the text of the paid tweet to make it more similar to what you use tweet about. This feature will keep your followers following you .

With Tweetroi you can schedule the Tweets, this is very useful when you have too mani available.

Tweetroi work with scores, advertisers are eager to send Tweets in a twitter account with high scores, but they do not like Spam accounts. To succeed as Twitterer you will need to improve your scores in order to be able to post the best paid Tweets, otherwise, you will have lower profits.

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As There wasn’t any post about SEO in my blog I decidided to start with some basics, If you want more info you can also visit my search engine optimization tutorial, this domain is a static website with a blog, and I can combine the accessibility of a blog with the information of a static website.

I’ll begin with the pagerank and some principles of link-building strategy:

Nowadays, the Pagerank Isn’t as important as it was before, backlink spammers made Google give less importance on it, but increase your Pagerank, can still be a good thing.

The Pagerank continues having some importance in the Google Rankings, if you increase your Pagerank, your website will be listed in upper positions and you will receive more traffic. But this does not mean that a PR=6 will always rank better than a PR=1.The Google algorithm uses a lot of factors, and PR is just one.

You can also trade with your Pagerank, but you must be careful, if Google catch you selling links,will set your PR to 0. Google can change PR at will, however, the public PR of a website, isn’t exactly your Pagerank. Google has his own scale which is calculated daily, and sometimes decides to make a photograph yo show you in the next dance. The photograph is your public pagerank.

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The Affiliation Marketing Using CPC in Search engines, isn’t something new amongst Internet Marketers. Google Adwords, the main leads provider in the world, is used by a lot of affiliates to bring traffic to their Campaigns.

This Game can be very lucrative,because advertisements in the search engines results bring very relevant traffic. For example, If I have a website to sell Wine, I can put an advertisement in Google results for the keyword ”buy wine on-line”, and I will receive people willing to buy from me. What Super affiliates do,is buy a lot of leads . For this reason there are Internet Marketers who can spent $6000 a day to have $300.000 of monthly profits, this is also called Search Engine Marketing or SEM.

The problem is that Google Banned a lot of Adwords accounts and many of these people who was earning hundreds of thousands of dollars a month, suddenly found themselves earning nothing. Google Adwords suspended these accounts without warning and with retroactive effects. The notification was a single E-mail like this:

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Twitter is the biggest microbloging platform in the world, but think that is dieing of success is quite sensate.I do not mean that Twitter is completely over, but sometimes it seems to be taken by the bots and the spamers. More often, a tweet is easily lost in the crowd. Maybe with the new TOS the situation will be better in the future, but it’s good to know some good alternatives like Qaiku.

Qaiku was created in march of 2009 for Finnish people, and since 29th July of 2009 can also be used in English. This is a relatively new platform, and does not still have a lot of people; but this makes your tweets (or Qaikus) very more visible. For instance you have the possibility to post a Qaiku to be read by everybody and it will appear in a page named ”pulse” for a while. If you want, you can also post something just for your friends (contacts).

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As I spend many weeks in complete one of my releases, and you deserve to don’t have to wait long periods to see an update. I thought that It’s better to post something between one new release and another. This is imperative since I’ve lost a month with the viruses some bad guys thrown me by taking my ftp password from the form of a fake Wordpress APPi.

These guys began to write scrips and iframes in my source code almost everyday, while wreaking the Wordpress in the process. This situation ended when Google said that my web page was a Malware site.After changing my password and erasing all the viruses, I sent a request Google and problem solved.

during my holidays I've killed off many viruses, don't be afraid, my website is now safe and clean.

Now that I’m creating new content, I will highlight the importance of a program named Revtwt to earn money when posting something on twitter and Facebook. I spoke about it before as a way to generate leads, but since then, Many things changed in this program.

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