The Web Tycoon’s blog

The landing page is something very important when using Google Adwords, her you need to catch the attention of the visitor and obtain a conversion. Fortunately, this is something that has been very studied. These are the things you shouldn’t do when building a effective landing page to use Google Adwords:

Asking for Too Much Information

Remember that Google Adwords is likely to slap websites that ask for too much information Only ask for information that is absolutely necessary to complete a certain transaction.

Long forms intimidate people. And when people feel intimidated, they go away. Do not let your forms make for a horrible user experience by putting too many fields on it.

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It is well known that Google hates Spam, and the Google Adwords isn’t a exception. This saved us from finding junk content when we are surfing over the Internet. But this may lead to uncomfortable situations when the anti-Spam crusade of Google hits us.

I’m meaning the so called Slap of Google Adwords, a punitive action that Google takes against advertisers who submit poor quality landing pages, the effects of the slap are basically two:

• your ad’s cost-per-click price will increase, sometimes dramatically, there are advertisers who have been slapped, paying over $40 per click.
• your ad’s ranking in Google Adwords will go down., most times it will go so down that anybody will find it.

The Google Adwords Slap has been existing for many years, in the past, if a landing page was slapped, you only had to improve it, and change the domain,but since September 2009, the policy of Google against low Quality landing Pages became harder and when you are Slapped, what is most likely to happen is an automated email like this:

“Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.”

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The dollar currency fell again this week and this pushed the Euro currency more near to 1.50 dollars. And all this just in the beginning of the Asiatic tour and a debate about the revaluation of the Chinese Yuan currency.

The change of the dollar currency against the rest of the main currencies are getting each time lower, the Euro has risen by another 0.57% to the 1.4988 dollars, very near to 1.50

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The Affiliation Marketing Using CPC in Search engines, isn’t something new amongst Internet Marketers. Google Adwords, the main leads provider in the world, is used by a lot of affiliates to bring traffic to their Campaigns.

This Game can be very lucrative,because advertisements in the search engines results bring very relevant traffic. For example, If I have a website to sell Wine, I can put an advertisement in Google results for the keyword ”buy wine on-line”, and I will receive people willing to buy from me. What Super affiliates do,is buy a lot of leads . For this reason there are Internet Marketers who can spent $6000 a day to have $300.000 of monthly profits, this is also called Search Engine Marketing or SEM.

The problem is that Google Banned a lot of Adwords accounts and many of these people who was earning hundreds of thousands of dollars a month, suddenly found themselves earning nothing. Google Adwords suspended these accounts without warning and with retroactive effects. The notification was a single E-mail like this:

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