The Web Tycoon’s blog

A company blog can be very effective for your branding strategy, Nowadays people is more likely to use social networks, but a blog has the advantage of being the center of all the profiles of the company. In other words, the social media can be good spots for your branding strategy, but It’s very interesting to have a company blog as center of all them.

Having an own domain name is a good idea in your branding strategy, If you don’t have one, you should reserve it right now or some leeches will buy the domain in order to resell it to you. Once your have the correct domain name for your branding strategy, you need to set up the company blog itself, The WordPress platform is very good if you have your own hosting, some plans will create your blog with a single steep. And you will only need to choose an adequate template for your branding strategy before beginning to add content.

It’s relatively easy to create a WordPress Blog, but if you don’t want to spend money in contracting a hosting or you find it difficult, you can try Posterous as a solution for your branding strategy. And remember,It isn’t a good idea to Spam people about your blog.

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You should have noticed a message sent by the Facebook Tycoon mark Zuckerberg informing about some privacy changes in Facebook, this message can be seen after logging in in the platform during several days is you aren’tstill configured the new privacy settings.

As we can se from the Mark Zukerberg's profile, the person who is selling our privacy, does not follow it's own philosophy.

What the Facebook Tycoon has been saying is that the standard way we should use Facebook is by showing our information to everybody, not just to friends. And according many experts, this is considered as a privacy invasion.

24 hours after the announcement of the Facebook tycoon, the answers of security companies and privacy foundations invaded the web, as a example, we have the Electronic Frontier foundation that published a reaction to the Facebook Tycoon’s new privacy concepts.

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Last week we seen how to monitor measurable things with marketing analytics and determine the ROI, and we also approached the concept of return on investment as a way to make your boss happy. But not every time in social media we have results that can be counted with numbers.

Sentimental Marketing analytics

Not for count the exact number of mentions, you will know if they are positive or not, so sentimental marketing analytics are so useful, but you can also use them to determine a baseline before implementing or changing a social media strategy and calculating your ROI.

With the tweetfel I discovered that about 50% of twitter users, do not like it.

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Marketing analytics reached the web 2.0 as companies and executives are beginning to use social media campaigns, there is a growing necessity to measure the ROI using marketing analytics. Without doing this, social media marketing wouldn’t work for everyone,because companies and brands need to know what are exactly doing with the money, and for this reason, the Return on Investment, or ROI, must be measured. The Marketing analytics to determine the profits of a social media campaign, aren’t easy because data is though to track, but I’m writing these two serial articles to explain how to track the pieces and measure the ROI you are getting on social media.

First of all, we need to know what is the ROI before beginning with marketing analytics around it, the formula is very simple:take the profits ( not the revenue), divide it by the expenditure, and multiply it by 100. The result is a percentage, a ROI less than zero, i.e -20%, means that we are losing money, and a positive one means the opposite. So companies love big ROIs because they want the highest profit possible.

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Your Branding strategy can be easily directed to the amount of new users Twitter had over the past year, so if you haven’t signed up yet, do it right now, because this is the first steep to leverage it for your business and your branding strategy.

A branding strategy in twitter may be affected if you haven’t created an account in the name of your business. Because somebody can use it for Spam purposes and hurt your business more than you expect. Sometimes, can be your own competitors who will register your business name.You can also build your branding strategy sending Tweets from a personal  account, but Twitter has put together a simple guide to help you understand what Twitter can do for business.

Once you have created your Twitter accounts, spend at least 15-30 minutes on Twitter’s homepage searching the content relative to your competitors to know whether they are building a branding strategy in twitter or not, It is also useful to know what is saying people about your business. For example, if you are selling robot hamsters, make searches for the therm ”robot hamsters” and you will see what is saying people around the branding strategy in twitter of your competitors. Then you can begin to think in how to leverage Twitter for your business.

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The return on investment (ROI) of social media, can be determined with marketing analytics. Measure the Social media ROI isn’t easy, but It’s a very important thing to ensure the approval of new budgets of new programs to the management teams. In other words, if there weren’t marketing analytics to determine statistics about the effectiveness of social media, companies wouldn’t be sure to invest money there.

These statistics are often more related with Public relations than with marketing, but as social media are a form of marketing, we can say marketing analytics as the way to extract useful data to determine the effectiveness of the campaign.

There Isn’t any standard on marketing analytics to measure social media ROI, there are many different criteria to determine whether a social media campaign is effective or not. Sometimes, people sends a tweet and increases $250.000 in sales, and the executives of the company are very happy with the results, but sometimes the campaign is just improving the image of the company.

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Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

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The slogan of Tweetroi is return on Influence, This means that advertisers pay the Tweets according to the influence of the Twitter Account. This is different than Revtwt, where Twiterers are mostly paid by each valid click an ad receives. In Tweetroi you are paid just for send Tweets, and what is still better, you can change the text of the paid tweet to make it more similar to what you use tweet about. This feature will keep your followers following you .

With Tweetroi you can schedule the Tweets, this is very useful when you have too mani available.

Tweetroi work with scores, advertisers are eager to send Tweets in a twitter account with high scores, but they do not like Spam accounts. To succeed as Twitterer you will need to improve your scores in order to be able to post the best paid Tweets, otherwise, you will have lower profits.

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Twitter is the biggest microbloging platform in the world, but think that is dieing of success is quite sensate.I do not mean that Twitter is completely over, but sometimes it seems to be taken by the bots and the spamers. More often, a tweet is easily lost in the crowd. Maybe with the new TOS the situation will be better in the future, but it’s good to know some good alternatives like Qaiku.

Qaiku was created in march of 2009 for Finnish people, and since 29th July of 2009 can also be used in English. This is a relatively new platform, and does not still have a lot of people; but this makes your tweets (or Qaikus) very more visible. For instance you have the possibility to post a Qaiku to be read by everybody and it will appear in a page named ”pulse” for a while. If you want, you can also post something just for your friends (contacts).

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As I spend many weeks in complete one of my releases, and you deserve to don’t have to wait long periods to see an update. I thought that It’s better to post something between one new release and another. This is imperative since I’ve lost a month with the viruses some bad guys thrown me by taking my ftp password from the form of a fake WordPress APPi.

These guys began to write scrips and iframes in my source code almost everyday, while wreaking the WordPress in the process. This situation ended when Google said that my web page was a Malware site.After changing my password and erasing all the viruses, I sent a request Google and problem solved.

during my holidays I've killed off many viruses, don't be afraid, my website is now safe and clean.

Now that I’m creating new content, I will highlight the importance of a program named Revtwt to earn money when posting something on twitter and Facebook. I spoke about it before as a way to generate leads, but since then, Many things changed in this program.

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