A company blog can be very effective for your branding strategy, Nowadays people is more likely to use social networks, but a blog has the advantage of being the center of all the profiles of the company. In other words, the social media can be good spots for your branding strategy, but It’s very interesting to have a company blog as center of all them.

Having an own domain name is a good idea in your branding strategy, If you don’t have one, you should reserve it right now or some leeches will buy the domain in order to resell it to you. Once your have the correct domain name for your branding strategy, you need to set up the company blog itself, The Wordpress platform is very good if you have your own hosting, some plans will create your blog with a single steep. And you will only need to choose an adequate template for your branding strategy before beginning to add content.

It’s relatively easy to create a Wordpress Blog, but if you don’t want to spend money in contracting a hosting or you find it difficult, you can try Posterous as a solution for your branding strategy. And remember,It isn’t a good idea to Spam people about your blog.

Let’s Rock our branding strategy by attracting the crowds.

Once the blog is created, you need to attract people there, otherwise you will feel like your are writing something that anybody will read, and your branding strategy will be as effective as a top secret attempt to capture an alien and interview he on TV, will be successful in your fantasy only.

So, you will have to boost your branding strategy with useful content that people will enjoy, then use your spots in the social media to promote It, and the most difficult of all,. get people feel like eager to return and read more content to your blog. When promoting, just remember that if your Spam people, your branding strategy will work like a defamatory campaign, everybody will believe that your company just delivers Spam.

Related posts:

1. Tips to build a Facebook Branding Strategy
2. How to Put a Branding Strategy into Work Using LinkedIn
3. Best Tips to Build a Branding Strategy using Twitter

You should have noticed a message sent by the Facebook Tycoon mark Zuckerberg informing about some privacy changes in Facebook, this message can be seen after logging in in the platform during several days is you aren’tstill configured the new privacy settings.

As we can se from the Mark Zukerberg's profile, the person who is selling our privacy, does not follow it's own philosophy.

What the Facebook Tycoon has been saying is that the standard way we should use Facebook is by showing our information to everybody, not just to friends. And according many experts, this is considered as a privacy invasion.

24 hours after the announcement of the Facebook tycoon, the answers of security companies and privacy foundations invaded the web, as a example, we have the Electronic Frontier foundation that published a reaction to the Facebook Tycoon’s new privacy concepts.

Effects of the new privacy settings

The Facebook tycoon said that people will be able to remove its information, but what he doesn’t say is that other websites can use it out he control of the platform, just think in what Google and Bing will do with the new information are they able to crawl.

What is likely to happen, is that people will continue using Facebook as if nothing happened,and problems may come later. The Facebook tycoon’s platform is believed to have decided to handle with some privacy issues in order to obtain the benefits of being Google friendly.

This Video shows how to configure privacy settings to prevent a lot of problems in the future.

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2. My first post after killing many viruses on holidays: Direct Monetization of Facebook and Twitter
3. Tired of Twitter, There is a good alternative: Qaiku

Last week we seen how to monitor measurable things with marketing analytics and determine the ROI, and we also approached the concept of return on investment as a way to make your boss happy. But not every time in social media we have results that can be counted with numbers.

Sentimental Marketing analytics

Not for count the exact number of mentions, you will know if they are positive or not, so sentimental marketing analytics are so useful, but you can also use them to determine a baseline before implementing or changing a social media strategy and calculating your ROI.

With the tweetfel I discovered that about 50% of twitter users, do not like it.

There are many tools that will make sentimental marketing analytics easier:

Viral Heat , is relatively affordable and eases sentimental marketing analytics by offering social media monitoring features, including a breakdown for Twitter mentions,

Sometimes, companies spread coupons in the facebook, and so they know if a customer comes from a social media campaign, but also by identifying trends and determining with marketing analytics that this was because of your work, you will keep your job as social media manager safer.

Twendz, Can be used in twitter but is a very basic tool.

Crimson Hexagon, is an Enterprise-level social media tracking tool. Sentimental marketing analytics with it will be impressive because uses an algorithm for a so called VoxTrot Opinion Monitor, that will help you determine what consumer sentiment is toward your brand based on social media mention

Tweet Feel, is a search engine that lets you monitor twitterers more efficiently and be more productive with you sentimental marketing analytics..

The powerful social media product suites

These powerful tools are very useful in all kind of marketing analytics, the social media suites are designed for big companies and make the determination of social media ROI very easy, they are simply the best.

Vitrue SRM, is dedicated to managing and getting the most information out of your social media accounts. the acronym means Social Relationship Manager. Vitrue does analytics for links posted on Twitter or Facebook and can also plug into third-party services like Omniture and Google Analytics.

Salesforce.com — Salesforce.com’s Service Cloud 2 line of products is really designed to integrate Twitter and Facebook results and pages directly into a company’s CRM. This tool isn’t exactly about marketing analytics to measure ROI, but will help to improve customer service and get a handle of problems quickly, saving companies from potentially costly mistakes, thin that can be taken into account when computing ROI.

ContextOptional, offers both a Social Reporting Dashboard for monitoring engagement and activity and a Social Moderation Console for Facebook.

One last steep to make your boss Happy

As resources aren’t infinite, your boss may prever to invest in other things rather than social media if your marketing analytics do not show a result. Many times, people comes to the shop after seeing something in the facebook, and it’s very easy to understand that the social media campaign has been idle if there aren’t direct purchases in a blog or a profile.

For that reason, the first step in marketing analytics to measure ROI is to determine the baseline, once you know it, you will be able to understand if the situation of the company has improved after implementing a social media campaign.

For instance, if after posting something in facebook or the beginning of the social media campaign, the sales in the shops of the company were doubled, then you can guess than your work has done well and you just need to demonstrate with your marketing analytics that the true cause of this growth, is the social media.

Related posts:

1. Best tips on marketing analytics to measure the ROI of your social media campaign (part One)
2. Marketing Analytics to Measure Social Media ROI
3. Tips to build a Facebook Branding Strategy

Marketing analytics reached the web 2.0 as companies and executives are beginning to use social media campaigns, there is a growing necessity to measure the ROI using marketing analytics. Without doing this, social media marketing wouldn’t work for everyone,because companies and brands need to know what are exactly doing with the money, and for this reason, the Return on Investment, or ROI, must be measured. The Marketing analytics to determine the profits of a social media campaign, aren’t easy because data is though to track, but I’m writing these two serial articles to explain how to track the pieces and measure the ROI you are getting on social media.

First of all, we need to know what is the ROI before beginning with marketing analytics around it, the formula is very simple:take the profits ( not the revenue), divide it by the expenditure, and multiply it by 100. The result is a percentage, a ROI less than zero, i.e -20%, means that we are losing money, and a positive one means the opposite. So companies love big ROIs because they want the highest profit possible.

ROI = (X – Y) / Y, where X is your final value and Y is your starting value.

Roi is usually measured in dollars and cents, but if you are using Marketing analytics to measure another kind of value, you can use this formula too. But you will also need to know what is your exact baseline. In other words, If the value wanted by the company is the number of conversations about a certain product, first you need to begin with marketing analytics to know, what is people saying before beginning the campaign, otherwise you will not have the Y of the formula.

Of course, you need to define clear goals, know in advance which values you will measure.

Marketing analytics with Metric Tools

When your goals are measurable with numbers, like web traffic, number of comments, Twitter followers or Facebook fans, your marketing analytics shouldn’t only rely in bigger amounts. If you have more visitors you must know if they are interested in buy things from you, or they are just reading something or being redirected from somewhere.

Measuring web traffic isn’t just a matter of numbers in marketing analytics, the movements of your visitors while are visiting your page are important too, so there is a list of good tools, some are for websites, and others are for social media profiles:

Google Analytics, as Google can fetch a lot of information with it, gives this tool for free, providing a really powerful baseline for a variety of different factors. You can track incoming links and then the activities of the users they send, which can be helpful.

Omniture With this tool you can track Facebook and Twitter metrics to have data for your marketing analytics..

TweetMeme Analytics , I use this plugin, that puts the TweetMeme’s retweet button than I have in the top right of my posts, provides data about the website fetched from twitter, but this tool isn’t only useful for marketing analytics, because people can Tweet my posts very easily by clicking on the button.

PostRank Analytics ,is a suite of tools that measures social engagement on other platforms and services.

HootSuite, is a great Twitter manager but also offers a lot of data for your marketing analytics. The nice thing about the click data you get from an app like HootSuite (or bit.ly) is by looking deeper you can more easily see if those clicks translate into transactions or impressions on your other sites.

Be sure to read the second part of this article I will publish next week, I will continue with marketing analytics centered in sentiment values, in other words, measure the feelings of people.

Related posts:

1. Best tips on marketing analytics to measure the ROI of your social media campaign (part two)
2. Marketing Analytics to Measure Social Media ROI
3. Best Tips to Build a Branding Strategy using Twitter

Your Branding strategy can be easily directed to the amount of new users Twitter had over the past year, so if you haven’t signed up yet, do it right now, because this is the first steep to leverage it for your business and your branding strategy.

A branding strategy in twitter may be affected if you haven’t created an account in the name of your business. Because somebody can use it for Spam purposes and hurt your business more than you expect. Sometimes, can be your own competitors who will register your business name.You can also build your branding strategy sending Tweets from a personal  account, but Twitter has put together a simple guide to help you understand what Twitter can do for business.

Once you have created your Twitter accounts, spend at least 15-30 minutes on Twitter’s homepage searching the content relative to your competitors to know whether they are building a branding strategy in twitter or not, It is also useful to know what is saying people about your business. For example, if you are selling robot hamsters, make searches for the therm ”robot hamsters” and you will see what is saying people around the branding strategy in twitter of your competitors. Then you can begin to think in how to leverage Twitter for your business.

There are a lot of twitter tools in the Internet, some are harmful and others are good for your branding strategy, for example, there are useful tools to manage the number of followed accounts, friend or follow will check statistics like who are you following you that doesn’t follow your back, to be sure that you will not mass-unfollow more than 650 accounts when using Twitterfollower.

Since a branding strategy in Twitter isn’t just follow and unfollow people, you must learn to use some desktop and mobile Twitter clients, like TweetDeck , Seesmic , and Tweetie.

Desktop clients give you more flexibility and more control over your branding strategy in Twitter. One of the best possibilities of those clients is the ability to pre-define searches to group people you follow so that you can minimize the noise and focus on the real content.

There is also a tool called Twitterfall, which allow you to define custom searches and highlight them with a color, this tool was very useful when twitter.com wasn’t able to create lists, but nowadays you can still use it for your branding strategy in Twitter.

Related posts:

1. Tips to build a Facebook Branding Strategy
2. How to Put a Branding Strategy into Work Using LinkedIn
3. How to use a company blog for your branding strategy

The return on investment (ROI) of social media, can be determined with marketing analytics. Measure the Social media ROI isn’t easy, but It’s a very important thing to ensure the approval of new budgets of new programs to the management teams. In other words, if there weren’t marketing analytics to determine statistics about the effectiveness of social media, companies wouldn’t be sure to invest money there.

These statistics are often more related with Public relations than with marketing, but as social media are a form of marketing, we can say marketing analytics as the way to extract useful data to determine the effectiveness of the campaign.

There Isn’t any standard on marketing analytics to measure social media ROI, there are many different criteria to determine whether a social media campaign is effective or not. Sometimes, people sends a tweet and increases $250.000 in sales, and the executives of the company are very happy with the results, but sometimes the campaign is just improving the image of the company.

Qualitative Marketing Analytics to measure Social media ROI

First, let’s determine what we want to measure, it can be customer relationships, corporate reputation and whatever is more likely to need a qualitative analysis.

Then, we make questions to decide the main points to study in the marketing analytics, for example:

-Are we forming part of conversations.

-Are we better considered than our competitors.

Then, determine the capability to improve whatever you want to measure

There are companies that offer services to assist with this kind of marketing analytics.

Quantitative Marketing Analytics

Some things can be measured with numbers, and marketing analytics there are more quantitative and based on many free tools we can find around the Internet.

Google Analytics Together with feedburner is a essential tool to know the traffic on your blog, the new trends you are attracting and the engagement of your readers.

AideRSS With this program, you can enter a RSS URL and you will know the popularity of each post according the submissions in social bookmarking sites.

Xinu is a website where you type in a URL and receive a load of useful statistics.

You can also count the followers of your profiles, however you must be careful there because sometimes, a flock of followers can be result of Spam and distort the results of your marketing analytics and your data for the ROI..

Related posts:

1. Best tips on marketing analytics to measure the ROI of your social media campaign (part One)
2. Best tips on marketing analytics to measure the ROI of your social media campaign (part two)
3. How to use a company blog for your branding strategy

Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

The next step in your marketing strategy is to search for your competitors and evaluate their Facebook presence. Check the kind of pages they have built and the number of fans and friends they have. You should spend at least 15 minutes to study the branding strategy of each competitor, the stuff they are sending and what they are doing in Facebook.

The Facebook fan Page is very important in your branding strategy, because enables your potential customers to register as fans, and every time you have an update, they will receive it in their time line.

This feature can also work pulling a feed. if you have a blog, every time you write something new, this will be sent to your fan page, and at the same time,directly to the time line of your fans. A cheap and relatively effortless branding strategy.

Your branding strategy can also have a group, the Facebook groups are different than fan pages, because your followers do not receive direct updates.

Facebook Ads, events and APIs like networked blogs, will also be useful tools in you Facebook branding strategy.

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2. Best Tips to Build a Branding Strategy using Twitter
3. How to use a company blog for your branding strategy

The slogan of Tweetroi is return on Influence, This means that advertisers pay the Tweets according to the influence of the Twitter Account. This is different than Revtwt, where Twiterers are mostly paid by each valid click an ad receives. In Tweetroi you are paid just for send Tweets, and what is still better, you can change the text of the paid tweet to make it more similar to what you use tweet about. This feature will keep your followers following you .

With Tweetroi you can schedule the Tweets, this is very useful when you have too mani available.

Tweetroi work with scores, advertisers are eager to send Tweets in a twitter account with high scores, but they do not like Spam accounts. To succeed as Twitterer you will need to improve your scores in order to be able to post the best paid Tweets, otherwise, you will have lower profits.

The scores are calculated each week according to how other Twitter accounts perform. And are measured in 5 different ranks, improve these ranks will also help you to reach best results on you twitter accounts.

1. Overall Rank
Your overall influence, on a scale of one to ten, compared to other Twitterers.

2. Talk Rank
Your talkativeness, on a scale of one to ten, compared to other Twitterers. You can improve it by posting more Tweets

3. Viral Rank
How much your tweets go viral, on a scale of one to ten, compared to other Twitterers. You will improve it if your Tweets are retweeted more often.

4. Conversation Rank
How much other Twitterers respond to you, on a scale of one to ten, compared to other Twitterers. You will improve it using @reply to hold conversations with people.

Once You have enough score to send good Tweets, you must see the specific conditions of each tweet. Some can be posted 20 times, some can not be posted on Sunday… Sometimes tweets need to be approved by the advertisers, but if you want to post something when you shouldn’t, you simply have an error when trying to post.

Your Twitter accounts will be safe in Tweetroi, because the logins are made using Oauth, you just have to be logged in you twitter account, go to Twetroi, click on ”login with twitter account, and allow the API.

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Twitter is the biggest microbloging platform in the world, but think that is dieing of success is quite sensate.I do not mean that Twitter is completely over, but sometimes it seems to be taken by the bots and the spamers. More often, a tweet is easily lost in the crowd. Maybe with the new TOS the situation will be better in the future, but it’s good to know some good alternatives like Qaiku.

Qaiku was created in march of 2009 for Finnish people, and since 29th July of 2009 can also be used in English. This is a relatively new platform, and does not still have a lot of people; but this makes your tweets (or Qaikus) very more visible. For instance you have the possibility to post a Qaiku to be read by everybody and it will appear in a page named ”pulse” for a while. If you want, you can also post something just for your friends (contacts).

Despite the lack of APIs, with Qaiku tweets can be commented; this is an excellent way to connect with people, because comments do not have size limit and can create discussions. Qaiku also gives the possibility to auto post every message in Twitter and Facebook.

You can organize the messages people sends to you with channels. Use the option Qniversum to join existing channels or create new ones, the advantage here is that many channels aren’t still created and there is still the possibility to create one with a very competitive keyword as name.

I did not have found celebrities like Schwarzenegger there, but just think in what was Twitter in 2006.

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As I spend many weeks in complete one of my releases, and you deserve to don’t have to wait long periods to see an update. I thought that It’s better to post something between one new release and another. This is imperative since I’ve lost a month with the viruses some bad guys thrown me by taking my ftp password from the form of a fake Wordpress APPi.

These guys began to write scrips and iframes in my source code almost everyday, while wreaking the Wordpress in the process. This situation ended when Google said that my web page was a Malware site.After changing my password and erasing all the viruses, I sent a request Google and problem solved.

during my holidays I've killed off many viruses, don't be afraid, my website is now safe and clean.

Now that I’m creating new content, I will highlight the importance of a program named Revtwt to earn money when posting something on twitter and Facebook. I spoke about it before as a way to generate leads, but since then, Many things changed in this program.

Due the potential income when using Twitter and it's changes of TOS, I think that in the future we will need a lawyer to tweet something.

With this platform, you can post ads as if they were Tweets and earn money for the number of your followers (CPT) or for the clicks of your followers (CPC). I ‘ve found CPT ads very useful because with an only tweet you can earn a lot of money If you have a lot of followers whether they read your tweets or not. The problem is that you can only post CPT ads for your country ( regard less the country of your followers), In this situation, If you are from the united states, you are lucky, you can make 12 or 13 accounts about different subjects, with some thousands of followers each, and post four real tweets and an ad in all of them. You can repeat it four times a day if you have enough ads to post. As I can only post a CPT ad all the time I can not do that but if you decide to do it, please explain your experience and don’t be a Spammer.

Another tool of Revtwt will help to post you good tweets and respect your followers, With the short URL, you can shorten the URL of what you want to post and each time a follower visits It, an ad will be displayed on the top of the screen;  you will be paid for the valid clicks on this ad.
If you prefer to use Facebook, in Revtwt you have this option too, with an API named status money, you can invite people to be your referrals and post ads in your status and wall.

This platform has each time more and more tools, I recommend it to help make your Social Media Marketing (SMM) campaign profitable.

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2. Tired of Twitter, There is a good alternative: Qaiku
3. The Facebook Tycoon proposed new privacy settings that are potentially harmful