The Web Tycoon’s blog

Ben Bernanke, has stated that the federal Reserve follows very closely the evolution of the dollar, after the considerable depreciation this currency suffered in the last weeks against other currencies. However, Bernanke, highlighted that the interest rates will continue low as the economy continues weak and the employment high. Ben Bernanke participated in a talk at the Economic Club of New York, where repeated the same speech about what will do the Federal reserve in the following months.

The president of the Federal Reserve, reiterated that although the economy has returned to the growth, ” the interest rates will continue low during a long period of time”.

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Your Branding strategy can be easily directed to the amount of new users Twitter had over the past year, so if you haven’t signed up yet, do it right now, because this is the first steep to leverage it for your business and your branding strategy.

A branding strategy in twitter may be affected if you haven’t created an account in the name of your business. Because somebody can use it for Spam purposes and hurt your business more than you expect. Sometimes, can be your own competitors who will register your business name.You can also build your branding strategy sending Tweets from a personal  account, but Twitter has put together a simple guide to help you understand what Twitter can do for business.

Once you have created your Twitter accounts, spend at least 15-30 minutes on Twitter’s homepage searching the content relative to your competitors to know whether they are building a branding strategy in twitter or not, It is also useful to know what is saying people about your business. For example, if you are selling robot hamsters, make searches for the therm ”robot hamsters” and you will see what is saying people around the branding strategy in twitter of your competitors. Then you can begin to think in how to leverage Twitter for your business.

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The interest rate in Europe is not likely to rise, October has been  the month of the 5th negative strike of the inflation rate in the European Union. However, this time,it was just by -0.1%, due to a increase by 0,25 in the interbank market, The Euribor set this historical minimum at 1,222%.

According the analyst’s forecasts, the prizes in the Eurozone, could recover his positive values this month itself, and make the interest rates end to fall, according the analyst’s forecasts. They also predicted a monthly growth of 0,3% in October, but this became just 0.2%.

The Inflation rate in the Eurozone is keeping too far from the limit objective ( point where the interest rate should be increased) of 2% set by the European Central Bank (ECB). The analysts forecasts continue postponing the increase of interest rates in the Eurozone until the 2010.

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The dollar currency fell again this week and this pushed the Euro currency more near to 1.50 dollars. And all this just in the beginning of the Asiatic tour and a debate about the revaluation of the Chinese Yuan currency.

The change of the dollar currency against the rest of the main currencies are getting each time lower, the Euro has risen by another 0.57% to the 1.4988 dollars, very near to 1.50

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The return on investment (ROI) of social media, can be determined with marketing analytics. Measure the Social media ROI isn’t easy, but It’s a very important thing to ensure the approval of new budgets of new programs to the management teams. In other words, if there weren’t marketing analytics to determine statistics about the effectiveness of social media, companies wouldn’t be sure to invest money there.

These statistics are often more related with Public relations than with marketing, but as social media are a form of marketing, we can say marketing analytics as the way to extract useful data to determine the effectiveness of the campaign.

There Isn’t any standard on marketing analytics to measure social media ROI, there are many different criteria to determine whether a social media campaign is effective or not. Sometimes, people sends a tweet and increases $250.000 in sales, and the executives of the company are very happy with the results, but sometimes the campaign is just improving the image of the company.

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Today in Wall Street, the ’shelter’ currencies and the assets like the gold have won the pulse. The data on unemployment hasn’t been the only bad new today, the wholesale stocks in September decreased in September for the10th consecutive month while the sales increased more than the expected. According the data published by the Commerce Department, the wholesale inventories felt a 0,9% as the analysts expected.

In Wall Street, unemployment has been the key data, this tax rose from 9,8% to 10,2% a 26 years max, due to the destruction of 190,000 jobs, more than the 175000 expected by the analysts.

The investors of Wall Street are awaiting with some trust the release of the official unemployment report of the US corresponding to the month of October. In his forecasts they promised to wall Street and all the nation, the smallest employment destruction in more than a year, 175000 jobs.

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Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

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The financial CIT, specialist in loans to students and small companies, declared bankruptcy this Sunday, this is the five th biggest bankruptcy in the history of the United States.

According The Wall Street Journal in the digital edition, the decision of the company of declare bankruptcy was adopted in an administration council celebrated yesterday. in New York.

With $ 71 billion of assets, CIT is the 5th major company to declare bankruptcy in the story of the united states, only surpassed by Lehman Brothers, Washington mutual, Worldcom and General Motors.

The bankruptcy of CIT, that was brought by the financial crisis due to it’s excessive exposure to student loans with high risk profile, supposes throw away $2,3bilion invested by the American Government to try to save the company.

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The fall of the consumer Index and the bad forecasts on Baidu, the Chinese Google, marked the session in Wall Street, but the Dow Jones could even keep the green on october 27^th . Also the rise of the dollar and the Oil have been protagonists of Wall Street on October 27^th (the Oil had correction on October 28^th).

The Dow Jones of industry was the only able to end the day in green with rises of 0,14% to 9882 points. The Standard and Poor’s 500 lost a 0.33% to 1063 points. While the technological Nasdaq Composite took the worst part falling by 1,2% to 2116 points.

Two factors played a important role today against Wall Street and The Dow Jones , the technological companies and the fall of the consumer index in October. In the fist case, the American companies of the Nasdaq paid for the giant Baidu, that has very bad forecasts for the upcoming months and Wall Street penalized this.

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Capmark Financial Group, one of the main banks financing commercial soil in the United States, is lasting their plans to declare bankruptcy, as sources close to the operation informed . The confirmation of the bankruptcy could be released this weekend.

This has been also published by the ‘The Wall Street Journal’, that is confirming a very expected measure that highlights the problems in the property business.

After suffering the residential mortgage collapse, the banks of the United States are suffering heavy loses that could lead to bankruptcy from the goods commercial mortgages .

The decision also supposes a hard hit to the private capital owners of the corporation. In 2006, a group leaded by KKR, Goldman Sachs Capital Partners and Five Mile Capital Partners acquired the commercial loaner GMAC and put it the name of Capmark. On March 31^st , the investor group was disposing of approximately the 75% of the company while the rest was belonging to GMAC and the employees.

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