The Web Tycoon's blog » Branding strategy

How to Put a Branding Strategy into Work Using LinkedIn

The-Web-Tycoon — Tue, 16 Feb 2010 00:24:53 +0000

Since LinkedIn is a huge business oriented social network for professionals, it’s a good idea to implement a branding strategy there. This can be done in an easy way or making the branding strategy more effective by using advanced methods.

Basic branding strategy in LinkedIn

So, it’s the moment to fulfill the most important point in a branding strategy: reserve a business name so that other’s can’t use it.

As in every branding strategy using social media, you should look around on LinkedIn to see how your competitors are using the service. You might also look up your customers and connect with them.

A more advanced Approach

You can go further with your branding strategy in LinkedIn by using some powerful features that most people don’t use. For example, you can encourage your customers, clients or vendors to give you a “recommendation” on your profile. Recommendations are good for your branding strategy because they’ll make you and your business more credible with new customers.

If you’re a leader, for example, ask your customers to recommend you after a successful job. You’ll find such recommendations useful for your branding strategy, specially when your LinkedIn profile begins to come up high in search engine results.

Another key point in the branding strategy involves the many subject matter groups on LinkedIn. Find some groups that have a connection to your business and become involved in the conversations. Answer questions when you can, and help to establish yourself as knowledgeable about specific topics related to your business. There are many small business and general marketing groups that will be very useful resources for your branding strategy, and if there isn’t a group that interests you, consider starting one.

How to use a company blog for your branding strategy

The-Web-Tycoon — Sat, 26 Dec 2009 21:51:15 +0000

A company blog can be very effective for your branding strategy, Nowadays people is more likely to use social networks, but a blog has the advantage of being the center of all the profiles of the company. In other words, the social media can be good spots for your branding strategy, but It’s very interesting to have a company blog as center of all them.

Having an own domain name is a good idea in your branding strategy, If you don’t have one, you should reserve it right now or some leeches will buy the domain in order to resell it to you. Once your have the correct domain name for your branding strategy, you need to set up the company blog itself, The Wordpress platform is very good if you have your own hosting, some plans will create your blog with a single steep. And you will only need to choose an adequate template for your branding strategy before beginning to add content.

It’s relatively easy to create a Wordpress Blog, but if you don’t want to spend money in contracting a hosting or you find it difficult, you can try Posterous as a solution for your branding strategy. And remember,It isn’t a good idea to Spam people about your blog.

Let’s Rock our branding strategy by attracting the crowds.

Once the blog is created, you need to attract people there, otherwise you will feel like your are writing something that anybody will read, and your branding strategy will be as effective as a top secret attempt to capture an alien and interview he on TV, will be successful in your fantasy only.

So, you will have to boost your branding strategy with useful content that people will enjoy, then use your spots in the social media to promote It, and the most difficult of all,. get people feel like eager to return and read more content to your blog. When promoting, just remember that if your Spam people, your branding strategy will work like a defamatory campaign, everybody will believe that your company just delivers Spam.

Best Tips to Build a Branding Strategy using Twitter

The-Web-Tycoon — Sat, 21 Nov 2009 01:37:41 +0000

Your Branding strategy can be easily directed to the amount of new users Twitter had over the past year, so if you haven’t signed up yet, do it right now, because this is the first steep to leverage it for your business and your branding strategy.

A branding strategy in twitter may be affected if you haven’t created an account in the name of your business. Because somebody can use it for Spam purposes and hurt your business more than you expect. Sometimes, can be your own competitors who will register your business name.You can also build your branding strategy sending Tweets from a personal account, but Twitter has put together a simple guide to help you understand what Twitter can do for business.

Once you have created your Twitter accounts, spend at least 15-30 minutes on Twitter’s homepage searching the content relative to your competitors to know whether they are building a branding strategy in twitter or not, It is also useful to know what is saying people about your business. For example, if you are selling robot hamsters, make searches for the therm ”robot hamsters” and you will see what is saying people around the branding strategy in twitter of your competitors. Then you can begin to think in how to leverage Twitter for your business.

There are a lot of twitter tools in the Internet, some are harmful and others are good for your branding strategy, for example, there are useful tools to manage the number of followed accounts, friend or follow will check statistics like who are you following you that doesn’t follow your back, to be sure that you will not mass-unfollow more than 650 accounts when using Twitterfollower.

Since a branding strategy in Twitter isn’t just follow and unfollow people, you must learn to use some desktop and mobile Twitter clients, like TweetDeck , Seesmic , and Tweetie.

Desktop clients give you more flexibility and more control over your branding strategy in Twitter. One of the best possibilities of those clients is the ability to pre-define searches to group people you follow so that you can minimize the noise and focus on the real content.

There is also a tool called Twitterfall, which allow you to define custom searches and highlight them with a color, this tool was very useful when twitter.com wasn’t able to create lists, but nowadays you can still use it for your branding strategy in Twitter.

Tips to build a Facebook Branding Strategy

The-Web-Tycoon — Fri, 06 Nov 2009 00:21:00 +0000

Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

The next step in your marketing strategy is to search for your competitors and evaluate their Facebook presence. Check the kind of pages they have built and the number of fans and friends they have. You should spend at least 15 minutes to study the branding strategy of each competitor, the stuff they are sending and what they are doing in Facebook.

The Facebook fan Page is very important in your branding strategy, because enables your potential customers to register as fans, and every time you have an update, they will receive it in their time line.

This feature can also work pulling a feed. if you have a blog, every time you write something new, this will be sent to your fan page, and at the same time,directly to the time line of your fans. A cheap and relatively effortless branding strategy.

Your branding strategy can also have a group, the Facebook groups are different than fan pages, because your followers do not receive direct updates.

Facebook Ads, events and APIs like networked blogs, will also be useful tools in you Facebook branding strategy.