You should have noticed a message sent by the Facebook Tycoon mark Zuckerberg informing about some privacy changes in Facebook, this message can be seen after logging in in the platform during several days is you aren’tstill configured the new privacy settings.

As we can se from the Mark Zukerberg's profile, the person who is selling our privacy, does not follow it's own philosophy.

What the Facebook Tycoon has been saying is that the standard way we should use Facebook is by showing our information to everybody, not just to friends. And according many experts, this is considered as a privacy invasion.

24 hours after the announcement of the Facebook tycoon, the answers of security companies and privacy foundations invaded the web, as a example, we have the Electronic Frontier foundation that published a reaction to the Facebook Tycoon’s new privacy concepts.

Effects of the new privacy settings

The Facebook tycoon said that people will be able to remove its information, but what he doesn’t say is that other websites can use it out he control of the platform, just think in what Google and Bing will do with the new information are they able to crawl.

What is likely to happen, is that people will continue using Facebook as if nothing happened,and problems may come later. The Facebook tycoon’s platform is believed to have decided to handle with some privacy issues in order to obtain the benefits of being Google friendly.

This Video shows how to configure privacy settings to prevent a lot of problems in the future.

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Facebook should be a must in your branding strategy, the low cost marketing opportunities for small business that this over 300 milion users platform, are what make Facebook a good spot fto build a presence through a branding strategy.

The branding strategy in facebook must include a personal account, a fan page and a group, all these things are totally free, supposing that you do not hire anibody to make it for you. There are several companies that will charge you $50or $60/mo but I personally, preffer to do it myself.
When you create yor personal profile,be sure to reserve the name of you business for your fan page, otherwise, your branding strategy will be broken, because you can not use the same name for a personal profile and a fan page a t a time. You can read the rules of Facebook pages concerning names here.

The next step in your marketing strategy is to search for your competitors and evaluate their Facebook presence. Check the kind of pages they have built and the number of fans and friends they have. You should spend at least 15 minutes to study the branding strategy of each competitor, the stuff they are sending and what they are doing in Facebook.

The Facebook fan Page is very important in your branding strategy, because enables your potential customers to register as fans, and every time you have an update, they will receive it in their time line.

This feature can also work pulling a feed. if you have a blog, every time you write something new, this will be sent to your fan page, and at the same time,directly to the time line of your fans. A cheap and relatively effortless branding strategy.

Your branding strategy can also have a group, the Facebook groups are different than fan pages, because your followers do not receive direct updates.

Facebook Ads, events and APIs like networked blogs, will also be useful tools in you Facebook branding strategy.

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