The Web Tycoon’s blog

The landing page is something very important when using Google Adwords, her you need to catch the attention of the visitor and obtain a conversion. Fortunately, this is something that has been very studied. These are the things you shouldn’t do when building a effective landing page to use Google Adwords:

Asking for Too Much Information

Remember that Google Adwords is likely to slap websites that ask for too much information Only ask for information that is absolutely necessary to complete a certain transaction.

Long forms intimidate people. And when people feel intimidated, they go away. Do not let your forms make for a horrible user experience by putting too many fields on it.

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It is well known that Google hates Spam, and the Google Adwords isn’t a exception. This saved us from finding junk content when we are surfing over the Internet. But this may lead to uncomfortable situations when the anti-Spam crusade of Google hits us.

I’m meaning the so called Slap of Google Adwords, a punitive action that Google takes against advertisers who submit poor quality landing pages, the effects of the slap are basically two:

• your ad’s cost-per-click price will increase, sometimes dramatically, there are advertisers who have been slapped, paying over $40 per click.
• your ad’s ranking in Google Adwords will go down., most times it will go so down that anybody will find it.

The Google Adwords Slap has been existing for many years, in the past, if a landing page was slapped, you only had to improve it, and change the domain,but since September 2009, the policy of Google against low Quality landing Pages became harder and when you are Slapped, what is most likely to happen is an automated email like this:

“Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.”

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Many people forgets to generate a keywords list with the keywords tool of Google Adwords before writing something , this is a mistake because without having a keywords list to use when you write something, you do not know how to optimize the text to have a good presence in the search engines.

When you generate a keywords list with the Google Adwords tool, you can know according the keywords tool which are the most visited queries, and then, use them to write a good post or article to receive a lot of traffic from the search engines.

The keywords tool of Google Adwords, is completely free and can generate a keywords list from a subject you choose, to let you know how many people asks for that keyword in Google each month, this keywords tool was invented to help people to bid in Google Adwords.

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The Affiliation Marketing Using CPC in Search engines, isn’t something new amongst Internet Marketers. Google Adwords, the main leads provider in the world, is used by a lot of affiliates to bring traffic to their Campaigns.

This Game can be very lucrative,because advertisements in the search engines results bring very relevant traffic. For example, If I have a website to sell Wine, I can put an advertisement in Google results for the keyword ”buy wine on-line”, and I will receive people willing to buy from me. What Super affiliates do,is buy a lot of leads . For this reason there are Internet Marketers who can spent $6000 a day to have $300.000 of monthly profits, this is also called Search Engine Marketing or SEM.

The problem is that Google Banned a lot of Adwords accounts and many of these people who was earning hundreds of thousands of dollars a month, suddenly found themselves earning nothing. Google Adwords suspended these accounts without warning and with retroactive effects. The notification was a single E-mail like this:

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