The Web Tycoon's blog » Google Adwords

7 Things you Shouldn’t do to your Landing Page When Using Google Adwords

The-Web-Tycoon — Mon, 22 Feb 2010 19:05:27 +0000

The landing page is something very important when using Google Adwords, her you need to catch the attention of the visitor and obtain a conversion. Fortunately, this is something that has been very studied. These are the things you shouldn’t do when building a effective landing page to use Google Adwords:

Asking for Too Much Information

Remember that Google Adwords is likely to slap websites that ask for too much information Only ask for information that is absolutely necessary to complete a certain transaction.

Long forms intimidate people. And when people feel intimidated, they go away. Do not let your forms make for a horrible user experience by putting too many fields on it.

Use too much text, as if people was using Google Adwords to study an encyclopedia.

Nobody cares about your text and your sales copy as much as you do. When it comes to text, think “less is more”. Less text is good for conversion, it’s good for attention, it’s good all around Google Adwords conversions. When you write for your landing page, write in the “inverted pyramid” or newspaper style. Put the most important information first, put it in the headline, then follow it up with details. It’s okay to have lots of details, but you have to segregate them under “more detail” links.

You need not worry about people from Google Adwords not seeing what you want them to see because if you are able to catch their attention and stir-up their curiosity, they will surely try to find out more even without being told to.

Have an unclear call-to-action

As large part of the visitors from Google Adwords will decide in 2 to 3 seconds whether they’re going to stay on your site or not. Your Landing page need to catch the attention to these visitors or the money you spend in Google Adwords will be wasted.

Your call-to-action need to be placed prominently on your landing page, draw people’s attention to it. Make it “call out” to them. Give all the emphasis to it and de-emphasize everything else. Do not drown it by putting highly engaging visual elements or useless clutter on your page.

Having a landing page with Too Many Choices

In the past, putting a lot of stuff in a landing page was a good idea for an Google Adwords campaign because people was very likely to click every banner in the Internet, nowadays this approach is wrong.

Having too many things that are equally emphasized on your landing page diminishes the importance of all.

Not Keeping Your Promises

People doesn’t visit your landing page from nowhere. They are coming from somewhere,like Google Adwords, and they come with a purpose.

they have seen something in that has piqued their interest and urged them to click on the link Google Adwords published to your landing page. So, make sure you are able to match your visitors’ intent or frame of mind as soon as they arrive on your landing page.

Lack of Credibility and Trust

Social proofs, endorsements, and trust marks/symbols will help you earn your visitors’ trust. Place them prominently on your landing page but use them sparingly. Don’t get too carried away as they can easily distract your visitors from Google Adwords.

Visual Distractions

Jaw-dropping and highly engaging visual elements may be cool, but a landing page is not a place on which to show off your visual design prowess. You want to convert traffic driven form Google Adwords

Having too many visual elements on your landing page will cause your visitors to look at the wrong things and, possibly, miss the call-to-action that was intended on the page.

Google Adwords will slap who ignores the nine comandments

The-Web-Tycoon — Mon, 21 Dec 2009 03:20:01 +0000

It is well known that Google hates Spam, and the Google Adwords isn’t a exception. This saved us from finding junk content when we are surfing over the Internet. But this may lead to uncomfortable situations when the anti-Spam crusade of Google hits us.

I’m meaning the so called Slap of Google Adwords, a punitive action that Google takes against advertisers who submit poor quality landing pages, the effects of the slap are basically two:

your ad’s cost-per-click price will increase, sometimes dramatically, there are advertisers who have been slapped, paying over $40 per click.
your ad’s ranking in Google Adwords will go down., most times it will go so down that anybody will find it.

The Google Adwords Slap has been existing for many years, in the past, if a landing page was slapped, you only had to improve it, and change the domain,but since September 2009, the policy of Google against low Quality landing Pages became harder and when you are Slapped, what is most likely to happen is an automated email like this:

“Your Google AdWords account has been suspended due to multiple submissions of poor quality landing pages. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.”

What Uses Google Adwords to determine the quality of a website?

The high quality of a landing page as well of avoiding suspensions, will increase rankings. The five pillars Google Adwords uses to determine quality are , original content, transparency, navigability, and load time, so a Good landing page must have the following:

be quick to load;
be designed in such a way that it will enable users to easily find what is promised in your ad;
be able to openly declare information about your business;
be a conversion page, or a page where people can purchase and/or obtain the advertised product/offer;
feature unique content that is not found anywhere else on the web, Google hates duplicates;
contain and provide substantial information;
not alter a user’s computer in any way without asking for the user’s permission first;
not request for personal information without a privacy policy and a disclosure;
allow access for unregistered users to part of the content;

Following these 9 comandments you will be more succesful with the Google Adwords.

Get a Keywords List with the Google Adwords Keywords Tool

The-Web-Tycoon — Sun, 11 Oct 2009 21:40:23 +0000

Many people forgets to generate a keywords list with the keywords tool of Google Adwords before writing something , this is a mistake because without having a keywords list to use when you write something, you do not know how to optimize the text to have a good presence in the search engines.

When you generate a keywords list with the Google Adwords tool, you can know according the keywords tool which are the most visited queries, and then, use them to write a good post or article to receive a lot of traffic from the search engines.

The keywords tool of Google Adwords, is completely free and can generate a keywords list from a subject you choose, to let you know how many people asks for that keyword in Google each month, this keywords tool was invented to help people to bid in Google Adwords.

As many people knows the keywords tool of Google Adwords, the best queries of the list are wanted by too many people, and the problem here is not just to find the most popular of the keywords list, you also have to be able to appear in Google for these queries.

You can see how many competence is present in the keywords list by the green bars provided by the keywords tool of Google Adwords. If the bar is completely green, the competence is too high, and the keyword is very difficult to bid in. The system of the keywords tool was invented for Google Adwords, but when you are thinking on an organic search, this keywords tool is also useful.

If the whole keywords list is full of competence, you can try to use one of the frequent queries and process it with the keywords tool, this will give you a keywords list with the related queries, and you can choose 5 of them, to compete around the keyword you wanted in the beginning.

You can also obtain a keywords list where all the queries obtain 100 or 200 visitors a month from Google Adwords, and normally, in that cases, there isn’t competence because the benefits would be too low. The number of visitors given with the keywords tool of Google Adwords is calculated in a monthly basis, but when you are the first you do not obtain the 100% of those visits (just an average of 40%), so,with a keyword having a 200 you could receive 80 visitors a month.

When choosing from the keywords list, you must remember that not just the numbers make your sales, the keywords tool will give you relevant queries because it is better to obtain some visitors wanting what you sell, than aiming to monopolize the whole keywords list, this is a good tip both for Google Adwords and for the organic queries.

The Fable of Search Engine Marketing: Google Adwords and the Affiliates.

The-Web-Tycoon — Fri, 25 Sep 2009 00:05:31 +0000

The Affiliation Marketing Using CPC in Search engines, isn’t something new amongst Internet Marketers. Google Adwords, the main leads provider in the world, is used by a lot of affiliates to bring traffic to their Campaigns.

This Game can be very lucrative,because advertisements in the search engines results bring very relevant traffic. For example, If I have a website to sell Wine, I can put an advertisement in Google results for the keyword ”buy wine on-line”, and I will receive people willing to buy from me. What Super affiliates do,is buy a lot of leads . For this reason there are Internet Marketers who can spent $6000 a day to have $300.000 of monthly profits, this is also called Search Engine Marketing or SEM.

The problem is that Google Banned a lot of Adwords accounts and many of these people who was earning hundreds of thousands of dollars a month, suddenly found themselves earning nothing. Google Adwords suspended these accounts without warning and with retroactive effects. The notification was a single E-mail like this:

“Subject: Your AdWords account: Account Suspension

Message:
It’s come to our attention that you have submitted ads that promote Google Money Tree or ads that promote a misrepresented affiliation with Google. Due to multiple complaints from our users and publishers, we’ve made the decision not to accept these ads.

This is a notification that your account has been suspended due to the submission of these ads and your ads will no longer run on Google. Please note that future accounts you open will also be suspended.

As noted in our Terms and Conditions, Google reserves the right to terminate advertisements for any reason. To view our Terms and Conditions, please visit https://adwords.google.com/select/xxxxxxxxxx.

We appreciate your cooperation.

Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your AdWords product or account.“

You can find more information about this in the official Google Blog

These massive suspensions began in the United States on July of 2009, but some countries are still receiving these e-mails. For example, in Spain some affiliates have been banned this week.

The moral of this story is: Don’t put all your eggs in the same basket. You can have a great twitter account, or a blog in the top ten of Google.; But you must invest in safety and work in other business units, otherwise you might suddenly lose all your work.